It’s a little sad that the only time Dungeons & Dragons hits the headlines these days, it’s for stupid behind-the-scenes reasons and not terrific storytelling reasons.
Over the last two years, Dungeons & Dragons has been in the news for:
-trying to destroy the third-party market from which they profited by releasing a new OGL (the gaming license that allows third-party companies to make content for the D&D brand)
-repeatedly using AI-generated material after claiming they would not
-sending actual Pinkerton agents to someone’s house for revealing a Magic the Gathering product ahead of time
-being accused of racial stereotyping and social tone-deafness for one of the playable races in Spelljammer
–gutting their Sigil team and continuing to push for more AI-fueled content (including the idea of AI Dungeon Masters to run their games)
Except for the successes of Baldur’s Gate 3 (which is more due to the video game company than Wizards of the Coast or Hasbro) and the D&D movie (which has no follow-up plans that we’re aware of), it’s been a cavalcade of poor choices, mismanagement, and actions that seem designed to burn good will with the audience rather than build it.
In the aftermath of the OGL scandal, several competitors have risen to challenge D&D’s status as the RPG juggernaut, including Matt Colville’s MCDM RPG/Draw Steel, Kobold Press’s Tales of the Valiant, and Critical Role/Darrington Press’s Daggerheart.
And now they’re hemorrhaging talent on the creative side as well.
Back in April, Chris Perkins and Jeremy Crawford both departed from Wizards of the Coast, D&D’s parent company.
This was rightfully seen as a huge blow to the brand, as Perkins and Crawford were not just the most visible representatives D&D had to the playing public, but also the architects of modern D&D over the last two decades or so.
They were the smiling public faces that endured the slings and arrows from an unhappy fanbase, doing their damnedest to explain away the poor choices foisted on them by WOTC and Hasbro. Whatever good will the brand had, much of it was due to those two.
A few days ago, Perkins and Crawford announced they were joining Darrington Press, the publishers of D&D competitor Daggerheart, with the intent of producing new non-D&D RPG content. Given that Critical Role has been credited with a large chunk of D&D’s continued popularity over the last decade, seeing two of the most influential voices in D&D join them should give Wizards of the Coast shivers.
This week also marked the departure of two more important voices at WOTC, one by choice, and one not by choice.
Jess Lanzillo, vice president of the D&D brand announced she was stepping away from WOTC after eight years working on both Magic: The Gathering and D&D. She has been credited with pushing for new releases, helping shepherd 2024’s revised rules, and increasing branding opportunities for Magic: The Gathering.
Head of content (and face of much of D&D’s video/online content) Todd Kenreck announced he was laid off from D&D this week as well. Losing another popular public face of the brand — and doing so by choice this time — marks another short-sighted decision by WOTC/Hasbro higher-ups.
Now, let me be clear, I’m not ringing alarm bells and claiming that D&D is dying. Far from it. D&D IS roleplaying to so many people, and they could coast on that for years.
But it’s worth noting that this FEELS like a sea change in the market. I would argue consumer confidence in D&D hasn’t been this low since the late 90s/early 2000s when the brand floundered wildly after the release of Fourth Edition (and the rise of Pathfinder in its wake), but that doesn’t mean doom and gloom.
All those alternatives are looking to build a name for themselves, particularly on the Darrington Press side by hiring Crawford and Perkins, as well as Daggerheart making waves by completely selling out every edition of their new releases.
Hasbro and WOTC desperately need to reassess what they THINK the audience wants, as well as what Dungeons & Dragons should be.
The ship isn’t sinking yet, but it’s leaking. And who knows when the iceberg might hit.
PuzzCulture 