Timing is a fascinating thing. You never know what will suddenly become relevant again, or how something from the past will reemerge with new context and impact later.

Last month I wrote about Feast of Legends, the Wendy’s roleplaying game released back in 2019, because I had fast food and RPGs on the brain.

Now, Feast of Legends made a big splash in 2019, but it’s fair to say that six years later, it’s not as relevant in RPG circles as it once was.

However, it’s funny that I wrote about it just a few weeks ago, and now it seems like Burger King is suddenly getting in on the roleplaying game scene!

Yes, Burger King’s Quest is a playable supplement for Dungeons & Dragons, featuring the Burger King Kingdom as its setting, and resurrecting several characters from Burger King’s promotional efforts in the 1970s and 1980s to counter McDonalds’ McDonaldland and its characters.

You definitely know the Burger King, but do you remember Sir Shake-A-Lot, the Duke of Doubt, or The Wizard of Fries? I sure don’t! (Who knew that The Home of the Whopper was a real place, not just a slogan?!)

Well they’re getting new life in this RPG supplement, which was unveiled at Lucca Comics & Games as part of Milan Games Week.

Right now, the game is only in Italian, so we’re not sure if English-speaking roleplayers will get their own version in the future. But thankfully the hardworking crew at the Burger King WIKI have some details on the game for non-Italian readers.

I don’t speak Italian, but I did download the game’s PDF, naturally. The art is beautiful, and clearly a lot of work went into this promotional stunt.

But you can already see a rivalry brewing with the Feast of Legends loyalists in the RPG community. (After all, I only found out about Burger King’s Quest BECAUSE of the Feast of Legends subreddit!)

I reached out to the Burger King Public Relations team to try to learn more about the promotion and any plans for it to expand beyond Italy, but I haven’t heard back yet.

So, for now at least, this remains a roleplaying curiosity. But who knows what the future holds. Wendy’s, Arby’s, and now Burger King. The fast food/roleplaying crossover space is certainly heating up!

Happy gaming (and eating), everyone!